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Helpful Ideas for Naming a Business Part 2: Creating a Catchy and Memorable Business Name

By Andrew on March 15, 2020

This blog series takes an in depth look at some of the most important ideas to consider when naming your business.

Part 2: Creating a Catchy and Memorable Business Name

Catchyness, or memorability, is crucial when naming a new venture. There are many factors that go into creating a memorable business name, here are a few helpful ideas to consider:

Use a memorable sound and/or spelling. For instance, some very catchy business names are alliterative. Well known alliterative business names include Best Buy, Coca-Cola, Lulu Lemon and PayPal. The rhyming sounds in these names make them very memorable. (Need some help finding an alliterative business name? We have a batch of these types of names for sale on Brandiogo.com!)

Rhyming brand names are also very memorable. Examples of famous rhyming brand names include Coca-Cola, Mellow Yellow, Rees’s Pieces, and Laffy Taffy.

Utilize a meaningful term to add to memorability. Many famous business names have two keywords that add meaning to each other. In these cases, the sum of the two words is greater than the parts. Examples include DropBox, MasterCard and YouTube.

Is there a common term or phrase people use when talking about your business or service? If so, try to include this term in a potential business name.

Shorter business names are easier to remember. Domain length can also effect memorability. Shorter names are usually more memorable than longer names. Studies have shown that almost all successful businesses have names that are 12 characters or less in length.

Make up a business name for unique memorability. Made up or invented words can also be very memorable. Invented brand names often do not include keywords but they can. Another upside of using a made up brand name is that they are often shorter in length and can make a one of a kind brand name. Examples of invented brand names include, Google, Pixar and Adidas. (Looking for unique, made up business name? Look over our inventory of invented names!)

Posted in Branding, Ideas for Naming a Business.
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