It’s a question we get asked quite a bit: Why are most premium domain names so expensive? If you do a quick domain search on GoDaddy.com, you are sure to find absurdly priced domain names. Why do some premium domain names cost so much? Greed The ugly truth is Greed drives a lot of the pricing for domain names. Certain mediocre domain names will be priced from 2k to 5k or even 10k usd. Adding to the problem, some domain name marketplaces will list valueless domain names for thousands of dollars. It’s an unhealthy tax on small businesses, startups and entrepreneurs. At Brandiogo.com, we strive to price our premium domain names reasonably. You won’t find ridiculous pricing in our marketplace. Almost all domain names are priced well under $1,000 usd. We aren’t driven by greed but by a determined desire to provide premium domain names at a fair market price. If we are leaving money on the table, that’s ok, it’s more important that we help small businesses, startups and entrepreneurs find a quality domain name for a reasonable price.