This blog series takes an in depth look at some of the most important ideas to consider when naming your business. Part 1: Include Keywords Related to Your Business If your business will have any type of online presence, then you should carefully consider what keywords are related to your business and try to incorporate them in your business name. To come up with potential keyword terms, think about what people will type into search engines when looking for your product. If you are having trouble coming up with ideas, ask friends and family members what they would type into a search engine when looking for your product or service. Another great way to come up with good ideas is to look at what keywords your competition is targeting. Use tools like Spyfu.com to see the keywords your competition is advertising for. Now that you’ve found your search terms it’s time to research the relevant search volume for each term. Visit Ubersuggest.io and type in your relevant keywords. This will give you an idea of the search volume for the keywords you are considering to use as part of your business name. Low search volume shouldn’t be an eliminating factor for a good keyword. There are other aspects which come into play, including keyword brandability and catchiness. However, all things being equal you should prefer a keyword with higher search volume. Once you get a list of valuable keywords that you’d like to include in your business name, we recommend using these keywords to search our inventory of over 2000 premium domain names. Stay tuned for our next post in this blog series when we look at catchiness and memorability.