Picking a business name can be a tough task. In this modern world, virtually all businesses are internet businesses so you will want to own the .com domain name that goes with your business name. Unfortunately, there are not many good domain names left and a growing venture should pick a brand name that is both memorable and flexible. Memorable in that it can be marketed and easily communicated to customers and flexible enough to grow with any new venture or niche that may be undertaken. Here are four useful methods for picking a good business brand name:
1.) Finding a Flexible Name is very important when choosing your business’s brand name. It is very likely that your venture will grow and will require a domain name that can grow with it. Google is a the quintessential, or best, example of a flexible brand name. Because the term “Google” is invented means that it can go with anything.
2.) Seek out Memorability. Memorability is a key factor to consider when picking a business name. ArtifactUprising, Eataly, PayPal, these are all highly memorable brand names. Word of mouth is one of the best methods to grow your business and the more memorable your brand name is, the more likely the name will be passed along. This is transitions nicely to our next requirement for a good brand name: does it pass the radio test?
3.) Pick a Name that Passes the Radio Test. Can your brand name be mentioned on the radio and easily spelled by the listener? If not, you are likely to lose many visitors to the other spelling variations. Why do you think Twittr became Twitter? They were losing valuable traffic to the better brand name.
4.) Find a Domain Name that is Available. If your business plan includes any type of online presence, then you will need a domain name to go with your business name. In fact modern Venture Capital firms and incubators recommend that you build your business on a suitable .com domain. If you are looking for a premium brandable domain name at a reasonable price, then please visit our domain name marketplace.
5.) Please comment below with suggestions you might have for picking a brandable business name.